The subscription box market is growing as consumers realise the convenience and choice available to them when ordering their favorite items for regular delivery. In the US last year, consumers spent an average of $74 per month on food subscription boxes – the highest of all subscription box categories, showing how much we have come to rely on niche, gourmet and quirky food items landing in the mail box each month. Not only that, but these boxes, whether bought as one offs or for regular delivery, make very interesting and impressive gifts, which explains why the global gift box market is also growing rapidly. Take for example, cheese gift boxes, an everyday item that can be elevated through access to artisan cheesemakers and specialty cheeses to deliver an enhanced eating experience. What then is the appeal of such cheese gift boxes and is it the right gifting choice for you?
Food gift boxes have aesthetic appeal
Food products look more attractive if they are packaged within gift boxes – elevating ordinary items to luxury standards and giving gourmet foods the wow factor. It isn’t just the packaging that surrounds and protects the products but it is also the accompaniments that enhance the main product within your gift box. For example, a cheese gift box will obviously contain a selection of cheeses, but it may also include some accompanying snacks or condiments such as wafers, crackers, spreads or jams. By including these complimentary items, the standard cheese gift box is upgraded to a luxury present that shows thought and care for the products within.
Cheese gift boxes give you access to artisan products
When it comes to a product such as cheese, we all know that there is cheese and there is cheese. What we can buy in the grocery store for a few dollars is very different from the artisan cheeses produced in small batches by manufacturers that focus on the traditional methods of production. When buying cheese gift boxes, it is these artisan products that you should be looking for as if you’re giving a gift, you’ll want it to be something that your recipient can’t find in their local store.
Americans love cheese!
There is no getting away from the fact that this dairy staple is a massive hit in the United States. In 2020, we ate over 40 pounds of cheese per capita, an increase of 5 pounds over the last ten years. If you are looking for a special gift for a cheese lover, then a cheese gift box that introduces your recipient to new cheeses from both the US and overseas, may be just what’s needed. By broadening their horizons not only are you enhancing their love of cheese but you are also supporting the small scale artisan cheesemakers who are also very passionate about their product.
Young people love gift box subscriptions
Recent research has revealed that 18 percent of U.S. millennials have an active themed gift box subscription, suggesting that the younger generations are keen to have the convenience of their favorite food, drink and other items delivered to their doorstep. Of course, the Covid-19 pandemic has only increased demand for gift boxes, as there have been times in the last two years when ordering online was the only way to get access to your favorite things and treat yourself to something special.
Cheese is easy to send in the mail
You might not think of fresh foods as being easy to send by mail but you couldn’t be more wrong. With today’s sophisticated packaging technology and prompt postal services, when you can’t be there to give a gift in person, sending something like cheese gifts in the mail is the perfect solution. When choosing a cheesemonger to deliver your gifts just check that they deliver to your recipients area, if they have a specific delivery day and if your recipient needs to be at home at the time of delivery.
Whatever you think about gift boxes, they are going nowhere and with the appeal of cheese continuing to grow in the US and speciality cheesemakers continuing to increase in number, cheese gift boxes can only be set to increase in demand as we all look (pardon the pun) outside the box to think of unusual and interesting gift ideas for our family and friends.
Cheesemonger Box is a subscription cheese service curating small batch, artisan cheeses from around America and Europe and delivering them to the doorstep of cheese lovers throughout the US. You can visit their website to find out more about their cheese gift boxes and subscription service.
